Recording Media News


SYDNEY, 7 July 2011 – Fujifilm today announced that Fujinon has signed an exclusive agreement to sell and distribute the revolutionary new 360° YF360A-2/SA2 Panomorph lens from ImmerVision® across Australia and New Zealand.

Fujifilm Australia General Manager Optical Devices Marc Van Agten said, “This deal means that Fujinon are now able to offer our clients the new 360° Panomorph lens which enables a complete overview and eliminates blind spots. The ellipse image in the 360° Panomorph lens uses the most light sensitive sensor area and offers, in combination with any ImmerVision Enables® Software Solution, a closer look at the image without any distortion.”

ImmerVision is the world leader in panoramic imaging, with a unique Panomorph technology composed of Panomorph lenses and viewing algorithms. The Panomorph lenses can capture 360° images on any camera. The algorithms allow navigation inside the panoramic image distortion-free on common platforms such as computers, PDAs, mobile phones and other embedded systems. ImmerVision’s core technology covers the whole panoramic cycle, from real-time data capture to visualisation.

Marc Van Agten concluded, “As an added bonus, whether live or in recorded mode, the new YF360A-2/SA2 360° Panomorph lens can be used with most 1/3" CS-mount cameras offering resolutions from VGA to 2 megapixel.”

The new 360° Panomorph lens from Fujinon is available now and ideally suited for video surveillance, security, custom panoramic, consumer electronics and multimedia applications.

For a 360° Panomorph video demonstration go to:

For more press information contact Salvatore Di Muccio on +61 412 64 99 64 or at

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Topics: ImmerVision, Panomorph lens, panoramic imaging, fujinon


SYDNEY, 1 July 2011 2011 – This year’s SMPTE exhibition will be the largest ever for Fujifilm and Fujinon. Fujifilm Australia General Manager Motion Picture Film, Recording Media and Optical Devices Marc Van Agten said, “Not only have we taken our biggest ever stand but we will be promotion and demonstrating more products than ever before in seven key areas including LTO video tape and digital video archiving, a 3D StormSurfer demo with Panavision Quasar 3D Camera Rig System and Fujifilm FinePix Real 3D W3 Camera, Fujifilm Motion Picture Film, ARRI ALEXA camera systems, Fujinon Camera Lenses for ENG, Fujinon Camera BOX Lenses and - BOX Lens and ImmerVision 360 camera system, lens and software.”

In the LTO video tape area Digital Video Archiving Solution
  • Datastor is a specialist in storage, backup and archiving solutions to the media and entertainment industry.
  • Datastor will be demonstrating the Datastor X1500 Archive System that delivers cost effective archiving of digital video files to LTO data tape.
  • Archive & Restore via Drag and Drop Use in
  • Video Production
  • Post Production
  • Digital Video Archiving
  • Save space and ingests fresh material direct to tape
  • Archive WIP or finished product to LTO tape.
  • Datastor has solutions spanning Entry Level to Enterprise Systems, covering 100’s of hours to 10,000’s of hours of video.
  • The system incorporates the Industry leading software developed by XenData Inc.

3D StormSurfer demo with Panavision Quasar 3D Camera Rig System and Fujifilm FinePix Real 3D W3 Camera.

The main points to stress for Immervision is ;

"The Panomorph lens from Fujinon delivers and Immervision software manipulates a  360° Image for Video Surveillance Applications.”


  • One camera Video Surveillance Solution.
  • Constant overview of an entire area.
  • Detailed Analysis  of a recorded image.

Also Features of the Panamorph Lens

  • Multiple virtual camera views from the same video source;
  • Digital Pan, Tilt and Zoom in every panomorph view;
  • Panomorph image detection and calibration (Automatic Calibration Systems);
  • Different view perspective: ceiling (looking down), wall (horizontal) and ground (looking up).
  • Can be adapted integrated to existing  security systems and cameras.

Strengthening its commitment to the Australian market, Fujinon today announced that Chris Royal has joined their team as Key Account Manager. Royal will focus primarily on business development for new and existing key accounts by building on current business relationships, strengthening Fujinon’s presence in the Australian market, developing new business opportunities and analysing market and sales trends.

Critically Royal will be responsible for the full range of Fujinon products including the new 360-degree Panamorph lenses that have created such a stir in the industry with their revolutionary distortion-free panoramic images.

Royal brings extensive industry experience with him to Fujinon having spent many years with Amber Technology, a distribution company which supplies consumer, professional audio-visual and broadcast equipment to staging companies, system integrators, broadcasters and the entertainment markets. Prior to Amber Technology Royal was General Manager at the well-respected professional audio systems and equipment production, hire, sales and installation company, Grafton Sound.

Fujifilm Australia General Manager Optical Devices Marc Van Agten said, “Chris is an excellent addition to the Fujinon team and brings great knowledge and expertise with him. He will be working very closely with key Fujinon accounts to further extend our reach and market share. We also see a wide range of possibilities and opportunities for our new lenses which will be launched later this year, so it’s a very exciting time to be at Fujinon.”

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Topics: SMPTE 2011, SMPTE, Fujifilm FinePix Real 3D W3 Camera, fujifilm, fujinon


SYDNEY, 5 April 2011 – Fujifilm Australia has secured an exclusive distribution agreement with Technicolor to represent their unique Technicolor 3D 35mm 3D solution throughout Australia and New Zealand. Technicolor 3D will be sold and marketed by Fujifilm’s partner in motion picture sales, Awesome Support, across Australia and New Zealand.

Fujifilm Australia General Manager Recording Media / Motion Picture Film Marc Van Agten said, “Put simply Technicolor 3D is the ideal interim solution for independent distributors, cinema owners and exhibitors who want to increase their 3D capacity in an affordable and efficient manner and without spending the kind of money that a full digital 3D conversion requires.”

Technicolor 3D employs a proprietary “production to projection” system that leverages 35mm film projectors in use today by the majority of international theatres to deliver a high-quality 3D presentation to moviegoers. A lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses—identical to the ones used for existing digital 3D cinema—to “translate” the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content.

Head of Technicolor Asia's 3D sales and marketing team Tim Meade said, "We are delighted to have Fujifilm and Awesome Support so committed to bringing Technicolor 3D to Australia and New Zealand. Technicolor 3D bridges the gap to full digital deployment with a quality solution. Exhibitors need a low cost of entry to increase 3D projector capacity in order to maximise interest in the upcoming 3D product slate."

Fourteen blockbuster 3D releases are planned for release in Australia this year including Justin Bieber: Never Say Never, Drive Angry 3D, Thor, Kung Fu Panda, Green Lantern, Transformers 3, Harry Potter and the Deathly Hallows Part 2, Spy Kids 4, Conan 3D, Final Destination 5, Journey to the Centre of the Earth 2, Dolphin Tale, Puss in Boots, Immortals and Happy Feet 2.

Awesome Support’s Geoff Hannigan added, “Technicolor 3D is currently installed on more than 500 screens worldwide and has recently launched internationally in the United Kingdom, Germany, Italy, and Spain. Technicolor 3D also has major studio support with the backing of DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros. and The Weinstein Company so it is an ideal lower cost solution for independent cinema operators across Australia and New Zealand.”

Fujifilm Australia General Manager Recording Media / Motion Picture Film Marc Van Agten concluded, “The first Technicolor 3D system will be installed in an independent cinema in NSW in the near future. With the amount of interest this system has already generated more are expected to follow very soon indeed.”

For more press information contact Salvatore Di Muccio on +61 412 64 99 64 or at

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Topics: technicolor 3D, 3D cinema, distribution agreement, fujifilm australia


SYDNEY, 10 March 2011 – 2011 sees Fujifilm Australia proudly celebrating 15 years of dealing with their exclusive motion picture film stock reseller Awesome Support.

In February 1996 Ali Peck and Geoff Hannigan set up Film Support, an arm of Awesome Support, to sell and support Fujifilm motion picture film stocks to DOPs and cinematographers across Australia and New Zealand.

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Topics: australian film industry, cinematography, fujifil australia, Motion picture, motion picture film stock, Awesome Support, Film Support, Fujifilm recording media

FUJIFILM introduces FinePix REAL 3D W3 camera - the world’s first 3D HD digital camera

SYDNEY, 23 February 2011 – FUJIFILM’s latest addition to its 3D digital camera range – the FinePix REAL 3D W3 – is the world’s first 3D digital camera to capture High Definition 3D movies that can be viewed with or without special glasses.

The FinePix REAL 3D W3 incorporates a bigger and better LCD screen, an Auto 3D mode, stereo sound recording and the unique ability to shoot Real 3D video in High Definition complete with recorded playback via direct connection to any 3D TV using an HDMI mini-cable.

FUJIFILM has replicated the human eye by combining two high quality Fujinon 3x optical zoom lenses (35-105mm equivalent) and twin 10 megapixel CCD sensors in the one chassis, which provides the option of viewing 3D images on the large LCD screen without special glasses or on 3D HD TV systems using the 3D glasses that come with the television.

The durable stainless steel construction on the FinePix REAL 3D W3 incorporates a black matte finish, is ergonomically designed and measures 21.0mm at its thinnest point. The camera also has a horizontal lens cover with wave detail, which serves as the on/off switch.

The FinePix REAL3D W3 comes equipped with a Mini HDMI 1.4 port which enables you to quickly and easily connect the camera with an optional HDMI cable to enjoy high quality movies at 720p and HD photos captured at 1920 x 1080 pixels (or higher) on most 3D HD TV systems.

The camera’s built-in 3.5-inch widescreen LCD screen with 1150k resolution displays high contrast images and movies that can be viewed in 3D without the need for special glasses.

The new lenticular system uses rows of convex lenses that create a binocular parallax effect to produce a realistic 3D image with less cross-talk (image overlap) and flicker. Images on the FinePix REAL 3D W3 can be viewed in High Luminosity Mode which displays images 1.5 times brighter and reproduces colour 1.8 times deeper (compared to the previous model) allowing for clear, distinct and vivid images.

The 3D and 2D Auto functions allow you to effortlessly capture high definition, high resolution movies and photos, with audio captured in stereo to preserve its original impact. Photo data captured by the dual lens CCD system is processed by the newly developed Real Photo (RP) Processor 3D HD which merges the left and right images into a single image. This processor is also the power behind 3D Auto – the function that lets even first time users capture stunning 3D HD quality photos.

The FinePix REAL3D includes advanced 3D and 2D capture modes. With Individual Shutter 3D Shooting you can capture two shots of the same subject from different positions. The camera then automatically merges and saves the two images as a single 3D image. Photos of distant subjects like mountains and skyscrapers look spectacular in enhanced 3D, while close-up subjects like flowers come to life in natural 3D.

Interval 3D Shooting is ideal when capturing scenes from a moving position with an extra deep 3D effect created by taking two successive shots from different viewpoints.

The Advanced 2D Modes uses two lenses and sensors independently as if you were shooting with two separate cameras. Different settings can be selected for each image capture system enabling you to capture two different photos of the same scene at the same instant.

With Tele/Wide Simultaneous Shooting you can zoom in on your subject while also taking a wide angle shot of the same scene. At the press of the shutter, Two-Colour Simultaneous Shooting allows you to capture photos of the same scene with a different colour tonality. One lens system can be set to vivid colours while the other can be set to vintage black and white or perhaps standard black and white. Dual Sensitivity Simultaneous Shooting allows you to choose different sensitivity settings enabling you to shoot the same image as high sensitivity or low sensitivity. For example, you can capture two shots with different levels of background blur or shoot a dimly lit scene with blur reduction prioritised in one shot and image quality prioritised in the other.

FUJIFILM Australia General Manager Recording Media/Motion Picture Film Marc Van Agten said, “The new FinePix REAL 3D W3 demonstrates FUJIFILM’s commitment to 3D technology. The FinePix REAL 3D W3 has also made 3D imaging more accessible to all consumers by enabling them to shoot in 3D HD and then easily view their photos and movies on most 3D TV systems.”

The FinePix REAL 3D W3 camera is available now.

For more press information contact Salvatore Di Muccio on +61 412 649964 or at

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Topics: Marc Van Agten, FinePix, FinePix REAL 3D W3, FinePix Real 3D


SYDNEY, 23 February 2011 – Fujifilm today announced that it is supporting the recently launched online information resource, The Image Forum (

Backed by many of the major players in the motion picture industry, this exciting project aims to offer impartial, balanced and reliable advice to anyone involved in the making of film and TV productions.

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Topics: image forum, motion pictures, film production, tv production


SYDNEY, 25 January 2011 - FUJIFILM has launched a new addition to its ETERNA range, the ETERNA 250D daylight-type E.I. 250 motion picture colour negative film.

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Topics: Eterna 160 negative film, Eterna 500T negative film, ETERNA vivid 250D, Eterna Vivid 500T

CANNON JOINS FUJIFILM - Philip Cannon joins Fujifilm as Product Manager

Strengthening its commitment to the Australian market and growing its team even further, in their latest appointment Fujifilm today announced that Philip Cannon has joined the company as Product Manager.

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Topics: retail marketing, australian film industry, fujifil australia, fujinon, fujinon, fujinon

Andrew Commis ACS Tours Australia with Fujifilm and the ACS

Australian Cinematographer of the Year, Andrew Commis ACS, recently completed his FUJIFILM and ACS sponsored tour of Beautiful Kate.

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Topics: australian film industry, Andrew Commis, fujifilm, ACS

ACS Purchases First Ever Headquarters With Help From Fujifilm

According to Australian Cinematographers Society National President, Ron Johanson ACS the organization first started thinking about a headquarters as far back as 1958 when the Society was first formed.

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Topics: fujifilm, ACS