Recording Media News

FUJIFILM SECURES DISTRIBUTION AGREEMENT FOR TECHNICOLOR 3D

SYDNEY, 5 April 2011 – Fujifilm Australia has secured an exclusive distribution agreement with Technicolor to represent their unique Technicolor 3D 35mm 3D solution throughout Australia and New Zealand. Technicolor 3D will be sold and marketed by Fujifilm’s partner in motion picture sales, Awesome Support, across Australia and New Zealand.

Fujifilm Australia General Manager Recording Media / Motion Picture Film Marc Van Agten said, “Put simply Technicolor 3D is the ideal interim solution for independent distributors, cinema owners and exhibitors who want to increase their 3D capacity in an affordable and efficient manner and without spending the kind of money that a full digital 3D conversion requires.”

Technicolor 3D employs a proprietary “production to projection” system that leverages 35mm film projectors in use today by the majority of international theatres to deliver a high-quality 3D presentation to moviegoers. A lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses—identical to the ones used for existing digital 3D cinema—to “translate” the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content.

Head of Technicolor Asia's 3D sales and marketing team Tim Meade said, "We are delighted to have Fujifilm and Awesome Support so committed to bringing Technicolor 3D to Australia and New Zealand. Technicolor 3D bridges the gap to full digital deployment with a quality solution. Exhibitors need a low cost of entry to increase 3D projector capacity in order to maximise interest in the upcoming 3D product slate."

Fourteen blockbuster 3D releases are planned for release in Australia this year including Justin Bieber: Never Say Never, Drive Angry 3D, Thor, Kung Fu Panda, Green Lantern, Transformers 3, Harry Potter and the Deathly Hallows Part 2, Spy Kids 4, Conan 3D, Final Destination 5, Journey to the Centre of the Earth 2, Dolphin Tale, Puss in Boots, Immortals and Happy Feet 2.

Awesome Support’s Geoff Hannigan added, “Technicolor 3D is currently installed on more than 500 screens worldwide and has recently launched internationally in the United Kingdom, Germany, Italy, and Spain. Technicolor 3D also has major studio support with the backing of DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros. and The Weinstein Company so it is an ideal lower cost solution for independent cinema operators across Australia and New Zealand.”

Fujifilm Australia General Manager Recording Media / Motion Picture Film Marc Van Agten concluded, “The first Technicolor 3D system will be installed in an independent cinema in NSW in the near future. With the amount of interest this system has already generated more are expected to follow very soon indeed.”

For more press information contact Salvatore Di Muccio on +61 412 64 99 64 or at salvatore@wellabove.com

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Topics: technicolor 3D, 3D cinema, distribution agreement, fujifilm australia

Australian Movie Charlie and Boots Uses Fujifilm Stock

Charlie & Boots tells the story of a father and son who travel from Victoria to Cape York to fulfill their lifelong ambition to fish off Australia's northern tip. The film has been a big success locally and current Australian Cinematographer of the Year and the film’s DOP Roger Lanser ACS recently gave his unique insight into its making, including his choice of Fujifilm stock.

Lanser said, “The decision to use Fujifilm on Charlie & Boots was an easy one. I have been using Fujifilm for a number of productions and always found it to be excellent. Dean Murphy, the director, and I both agreed that we wanted to shoot on film not digitally and as I had won awards for our last film together, we went ahead with Fujifilm. We were filming mostly in daylight with some night scenes so the chosen stocks were the ETERNA 250D and the 500T. We did some stock tests mainly to determine the best flesh tones with our cast. As our two main stars, Paul Hogan and Shane Jacobson, would be spending a lot of time in 2 shots and close ups in a car with a overexposed background whizzing past, we wanted a stock that handled the range of exposure that I would be confronted with.”

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Topics: australian film industry, Fujifilm stock, fujifilm australia

Fujifilm Joins Ausfilm

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Topics: australian film industry, Ausfilm, fujifilm australia

Oscar Winning Slumdog Millionare DOP Anthony DOD Mantle BSC DFF Tours Australia Courtesy of ACS and Fujifilm

Anthony Dod Mantle, the Oscar winning DOP on Slumdog Millionaire, was recently invited to tour Australia and speak at various screenings of the film by the ACS and Fujifilm. In what turned out to be a very successful, eventful and fun filled trip ADM, as he is known to his friends, was accompanied by ACS President Ron Johanson.

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Topics: fujifilm australia, ACS, Awards